From AI Image Tool to National-Scale Growth Engine for SMBs
AGGIE
AI Content Engine Case Study
STRATEGY | UX UI DESING | AI
+200%
Increase in lower-funnel traffic
↓76%
Cost per lead (CPL)
3.98%
Conversion lift via Meta CAPI
EFFICIENT CPC
with Google Performance Max
Overview
Aggie started as a clever AI image generator — but lacked a story the market could scale. We partnered to reposition it as a marketing engine for SMBs, build the brand from the ground up, and deliver results across acquisition, perception, and pipeline.
Through strategy, creative, and performance activation, Aggie became a brand trusted by investors and resellers — with a GTM system engineered for scale.
CHALLENGE
- No brand system or strategic messaging — just features
- Perceived as local, not scalable: stuck in niche markets
- High drop-off at onboarding, low conversion from demo to value
- Limited traction in paid channels without clarity or proof
STRATEGY & SIGNALS
Created the Brand System
- Developed voice, tagline, and messaging frameworks
- Delivered investor decks, web copy, and onboarding UX
Activated Full-Funnel Growth
- Launched Meta CAPI to increase acquisition efficiency
- Rolled out paid media (PMAX), email, and creative testing
- Reduced CPL by 76% while scaling qualified traffic
Built Infrastructure for National Scale
- GTM system enabled regional → national expansion
- Positioned Aggie for Series Raises and product tier launches
