Digital Transaction Management
DOCUSIGN
AI Playbook Case Study
STRATEGY | AI
+18,700 %
Valuation ($220 M → $41.35 B)
+684 %
Users (8 M → 63 M
100 %
Fortune 100 adoption
7×
Faster sales cycle (90 → 13 days)
Overview
From $220 M start‑up to $41.3 B category leader—Desmond Garcia turned DocuSign into the most trusted name in digital agreements, a playbook now built for AI scale‑ups.
CHALLENGE
Win legal & C‑suite trust Expand story beyond e‑signature Break into Fortune 100 ahead of incumbents
SOLUTION PLAYBOOK
Category rename: “Digital Transaction Management” + 3‑pillar messaging
Proof content: SOC2 videos, Gartner PR, 6‑city tour Full‑funnel creative engine: 120+ assets powering ABM & PLG
Enterprise social proof: Fortune 100 logos & case blitz
