Data Platform Case Study
PURESTORAGE
Data Platform
STRATEGY | AI
REVENUE
$440 M → $2.8 B (6.4×)
NET-NEW LOGOS
900 → 4,300 (+378 %)
FORTUNE 500
Penetration 18 % → 53 %
BRAND AWARENESS
9 % → 29 %
Overview
From hardware disruptor to $10 B data‑platform powerhouse—DG helped Pure Storage become the fastest‑growing brand in enterprise flash.
STRATEGY
Reframed as
“Modern Data Experience” platform
ROI Calculator
Let prospects self-qualify (59 %)
AI/ML Workload
Customer films built proof
ABM to 200
Accounts + intent signals
OUTCOMES
- Category leadership vs incumbents
- Enterprise trust badges for data integrity
- 35 % faster PoC-to-PO with interactive ROI tools
