A new path for sephora
SEPHORA
STRATEGY | GROWTH
4%
Quarterly revenue
DOUBLE DIGIT
YOY Growth
DEFINED SEPHORA
As as “Digital disruptor”
CHALLENGE
desmond garcia was engaged by Sephora for a digital audit to provide insights for marketing and content leadership. The goal was to make unbiased decisions for improvements. With many brands represented, content and messaging can become convoluted in a fast-paced environment.
RESULTS
Sephora saw a 4% QOQ rise in revenue. That’s where it counts the most. Leveraging our discoveries and recommendations also resulted in an exponential drive in traffic through the site, more time spent per user on the site, platforms, better and deeper mobile engagement, and a more comprehensive brand story that works across the entire company.
